Dear Enthusiast,
Cycle Gear has been retailing apparel, parts, accessories and fun for motorcyclists since 1974. With over 90 stores and many more on the way, we are, without a doubt, the nation's largest and fastest growing retailer of motorcycle apparel and accessories. Much has changed from the days when we built store fixtures out of two by fours and pegboard. Today the level of service, selection, presentation and professionalism at Cycle Gear continues to set the standard for the entire motorcycle apparel, parts and accessories industries. As Cycle Gear has grown and improved over the years, we sincerely believe that our success is directly linked to the one thing that hasn't changed over all these years; our never ending drive to forge solid relationships with our customers and our employee owners. Cycle Gear always has, and always will put people first.
Customer service policies such as our 100% Satisfaction Guarantee, our exclusive No Hassle 7-Day Helmet Exchange and our tradition of standing behind every product we sell (even if the manufacturer doesn't!) continue to solidify these relationships. Of course, our unprecedented customer service policies would be worthless without the support of our dedicated employee owners.
Every Cycle Gear employee owner must pass a rigorous customer service and product knowledge training program. This unique and comprehensive training program enhances Cycle Gear's relationship with our customers while creating a more fulfilling work environment for our staff. Our Employee Stock Ownership Program (ESOP) not only motivates our staff to take an "ownership" position with regard to service, it allows our team members to benefit directly from Cycle Gear's financial success.
Cycle Gear will continue to work hard to earn your business. On behalf of all of the Cycle Gear employee owners, thank you for making us the largest and fastest growing motorcycle apparel, parts, and accessories retailer in America.
Now get out, and ride!
Dave Bertram
CEO
During his riding career, Dave Bertram collected five ISDE Gold Medals and three ISDE Silver Medals, including Top American honors at the Polish ISDE in 1987 and the 1990 National Reliability Enduro Series Championship. He also founded Ride to Win, a non-profit entity that raises funds for the U.S. Trophy Team, and is a former U.S. Trophy Team Manager. He brings his legendary focus to the Cycle Gear business.
